IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!”
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The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also a
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The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows
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This article is the fifth in a series adapted from Alaimo’s book “...
This post appears courtesy of Ogilvy. The full study by Marshall Manson and James Whatley of Ogilvy can be found here.
As 2017 begins, agencies and brands are looking to key trend measurements. The f
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Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia, received the 2016 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations. Dr. Verčič presented “Hyperglobalization and Hyperdemocratization: Implications for Public Relations” at
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Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation’ has long asserted the economic case for corporate reputation. While few would disagree, fewer have been able to put a figure on just how much value is tied up with corp
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Writing from New York, the weather has finally turned. It’s freezing now. We brace ourselves before going outdoors. And when we forget to dress warmly, we suffer. But when we engage with one another through the Institute for Public Relations, we come out of the cold, and the world becomes a
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The Institute for Public Relations (IPR) celebrates 60 years this year and hosted its annual research symposium in NYC on Nov 30th. Attendees were invited to listen to and discuss the latest public relations and communication research findings with authors, fellow practitioners and educators. Staying true to its miss
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Geoff Colvin, Senior Editor-at-Large of Fortune magazine, delivered IPR’s 55th Distinguished Lecture on November 30 in NYC. In Colvin’s presentation “Lessons for Communicators in an Unpredictable World,” he explains how communicators can still make an impact through face-to-face interactions and storytelling in a worl
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