The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the peo
...
This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has rais
...
This post appears courtesy of Edelman. The full study can be found here.
It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key
...
IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!”
Download (PDF): ...
The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also a
...
The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows
...
This article is the fifth in a series adapted from Alaimo’s book “...
This post appears courtesy of Ogilvy. The full study by Marshall Manson and James Whatley of Ogilvy can be found here.
As 2017 begins, agencies and brands are looking to key trend measurements. The f
...
Dr. Dejan Verčič, Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia, received the 2016 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations. Dr. Verčič presented “Hyperglobalization and Hyperdemocratization: Implications for Public Relations” at
...
Warren Buffet’s much repeated mantra ‘We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — even a shred of reputation’ has long asserted the economic case for corporate reputation. While few would disagree, fewer have been able to put a figure on just how much value is tied up with corp
...