Brain Science and Public Relations Listening

Why do we get such a kick out of focusing on ourselves? Thirty to 40 percent of human speech informs others about ourselves.  Eighty percent or more of social media posts announce our own experiences or views.  Nine-month-old babies already try to draw the attention of others to things they find important in their environments.  Adults in all societies try to share their knowledge with others. Humans are wired to disclose.  In fact, a battery of studies by Diana Tamir and Jason Mitchel ...

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Measurement Jumps to 9% of Corporate PR Budgets

Research budgets are up, organizations increasingly evaluate outcomes instead of outputs, and the way companies measure PR is related to indicators of success. These are just some of the powerful insights about what appears to be a transformation of PR measurement and evaluation provided by USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study. In its seventh iteration this year, GAP VII is the largest and most comprehensi ...

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Criticism Keeps You on Your Toes

The following has been adapted from a January 2012 interview with van Riel in www.managementboek.nl , based on his book “The Alignment Factor.” Alignment is building long-term relationships with all internal and external stakeholders, those you depend on as an organisation. Where reputation is a means, alignment is a ...

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Legendary Research Conference, Stunning Venue

The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research.  Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don ...

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Internal Consulting: Research on New Roles for PR Professionals

Internal consulting as a part of the role of communication professionals within organizations has been discussed by a number of researchers. But what does “consulting” in this context mean? Who are clients, what is the content? Which objectives, forms, and specifications are relevant? A recent research project conducted in Germany addresses these questions. We have developed a theoretical framework based on research in business consulting and existing public relations role models, and ver ...

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Making Peace with Capitalism and Ourselves

We need a new definition of corporate social responsibility (CSR) to apply not only to corporations, but also to governments, NGOs – any organization that competes for societal resources – thereby helping societies set a sustainable path. The economic crisis is a good opportunity for social scientists to talk to each other, who for decades have been telling us that organizations are not perfect: Herbert Simon and many others have proved Max Weber wrong.  For what concerns the environment ...

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Developing Risk-Literate Communications Professionals

Careers in reputation management, public relations and corporate communications can be made or broken during times of crises. Communications practitioners who want more than a seat at the press-release end of the table should consider expanding their knowledge beyond communications to incorporate an understanding of the theory and research around risk communications. A compelling case for risk literacy among the profession is made in a soon-to-be-published paper by Dr. Chris Galloway, Swinbur ...

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Public Relations in the Age of Dialogue: From the Arab Street to Wall Street, A New Conversation Begins

I write this post from Dubai, where the International Public Relations Association (IPRA) has invited me to speak at a conference called ‘Public Relations in the Age of Dialogue.’ There’s much symbolism here: a great global city, in a region at an extraordinary crossroads between tradition and modernity, hosting a dialogue about a profession undergoing a similarly profound transition. This chang ...

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Numbers Add Up For PR History Conference

Twenty countries represented by 36 papers on the history of public relations shows that this “niche” area of study is becoming an important field of research. That’s the basic math of the abstracts for this year’s International History of Public Relations Conference to be held at Bournemouth University in England on July 11-12. ...

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