Digital influencer marketing is becoming a blunt instrument Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don ...

A new study sponsored by the Arthur W. Page Center and PRSA Board of Ethics & Professional Standards (BEPS) found that Millennial public relations practitioners do not feel prepared to offer ethics counsel and are unlikely to speak up when faced with ethical dilemmas.  However, those who received ethics training through their empl ...

Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character ...

Never before have I felt that the profession of public relations is under siege as it is now. For one who has been in the profession for more than 25 years and teaches at the university graduate level, each week I face students who are uncertain about how to think about their chosen field as they make their way in their studies and cont ...

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what y ...

How is public relations studied and practiced around the globe is a question that always fascinates scholars and professionals. Major professional associations of Latin America, Portugal, and Spain will host the First Ibero-American Summit of Strategic Communication (CIBECOM), April 5-7, in Miami (...

For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics.  The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry.

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is ...

For the past few months, I have been watching the perspectives published in the public relations trade media about the communications environment in this post-2016 presidential election era. Much sincere reflection has been shared. After sorting through it all, I would like to offer an additional perspective, yet not articulated (I thin ...

A new study by the Plank Center for Leadership in Public Relations and the Institute for Public Relations revealed three things about millennial communication professionals (MCPs). First, sharp perceptual gaps exist between MCPs and their managers regarding MCPs’ generational attributes, workplace values, engagement, leadership c ...