Ken Makovsky: What Today’s CEOs Can Do For Tomorrow’s Leaders

Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world can change in a minute. With the advent of the internet any single person on a mission among any of a CEO’s const ...

Read More...
Share this:

Sean Williams: Does Internal Communication Measurement Have to be Quantitative?

Many PR people take a pass at the entire concept of measurement for a simple reason. Blind, rank fear. They don’t know how, or they fear their research won’t hold up to leadership scrutiny. We hear “measurement” and immediately are assailed by unhappy memories – math homework, the tyranny of columns of numbers, complicated algebra. Heavens, it’s why a fair number of us wound up in PR – the warm embrace of words, the freedom of expression unbound by arithmetic rules, the lack of one, ...

Read More...
Share this:

The Fork in the Road to PR Research

Management wants data. How can anybody think otherwise in a business world ruled by six sigma, key performance indicators, balanced scorecards, dashboards and ROI. Yet studies continue to show that many public relations practitioners still do not use research to plan and measure their work. Lack of time and budget are often cited as reasons, despite the availability of low-cost (even no-cost) research methods. A ...

Read More...
Share this:

Linking Trust and Transparency

In 2006, an Institute for Public Relations survey identifying priority research topics put trust right at the top of the list. And what produces trust? The professional literature of our field suggests that transparency may be a key driver. Richard Edelman writes in the 2007 Edelman Trust Barometer that “continuous, transparent – and even passionate – communications is central to success” in today’s environment. The transparency/trust linkage seems to be everywhere – except in ...

Read More...
Share this:

Your Share of Media Coverage

“Exploring the Link Between Share of Media Coverage and Business Outcomes,” the second of two papers by Angie Jeffrey (VMS), David Michaelson (David Michaelson & Company), and Don Stacks (University of Miami), builds on an earlier work that may be familiar to regular readers of this column ...

Read More...
Share this:

Measuring Social Media

“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.” So says Katie Paine (KD Paine & Partners, and member of the Commission on PR Mea ...

Read More...
Share this:

When the Boss Talks, What’s It Worth?

When the boss talks, what’s it worth to the company? Marianne Eisenmann (Determinus, Chandler Chicco Agency) and Katie Paine (KDPaine & Partners) have authored a new paper entitled “Measuring the Effectiveness of Speaker Programs.” It offers tools and methods for doing just that. Speaking opportunities are often sought by executives who want to profile their organizati ...

Read More...
Share this:

What Research Says: Advertising vs. PR Effectiveness

Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that – at least not yet. In a new Institute-sponsored study entitled “Exploring the Comparative Communications Effectivess of Advertising and Media Placement,” David Michaelson (David Michaelson & Co., LLC) and Don W. Stacks (University of Miami) designed an experiment to test a long-held, oft-re ...

Read More...
Share this:
css.php