The practice of Public Relations is approaching a crossroads in its relationship with the marketing function – a crossroad not dissimilar to the 1990s when the Integrated Marketing Communications (IMC) concept was first introduced.
Although many profess
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The contingency theory of conflict management has established that organizations adopt a public relations stance, or general position (accommodative or advocative), towards various publics based on a variety of internal and external factors.
Turning the contingency continuum on its head and using it as a tool for evaluati
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Frank Ovaitt, CEO Emeritus of IPR, reflects on the development of PR research in honor of IPR’s 60th Anniversary.
A good ex-CEO keeps a low profile. So you haven’t heard much from me since I retired from IPR almost a year ago. Plus I’m fully engaged in a small farm in Kentucky that my wife and I bought
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Why do we prefer one company over another? While it’s easy to think that good pricing, an innovative marketing campaign and high-quality products are enough motivation, they’re not. We want more in 2016.
When it comes
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The release of “Beyond the Hype: The Hard Work Behind Analytics Success,” a study by the MIT Sloan Management Review and SAS Institute, reveals a significant and continued decline in the percentage of organizations reporting gained competitive advantage from analytics.
Despite the decline in competitive advantage, most managers are still optimistic about the potential of analytics within their co
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“Sign the petition telling Amazon CEO Jeff Bezos to reject Trump’s sexism, racism, and xenophobia. Stop selling Trump products,” reads the message in my inbox from women’s rights group UltraViolet. The message goes on to note that Macy’s, Serta, NBC, and NASCAR have all done the right thing; that is, “Dump Tru
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Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research.
Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to
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The post appears courtesy of The Economist Group and Peppercomm and the full study can be found on their website, here.
Most executives prefer traditional forms of new media such as text instead of video and audio when making business decisions, according the latest research in The Economist Generational Content Marketing Study.
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This guest blog post is written by one of authors of the Top Three Paper Awards from the 2016 International PR Research Conference.
Based on survey data from more than 1,600 PR practitioners working in communication departments of organizations across 40 European countries, t
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The new CCO. What changes have impacted the CCO (Chief Communications Officer), and how does one define the new CCO? Why is the CCO potentially the most valued “seat” at the C-suite table? Read ahead for some answers from Jon Iwata, senior vice president, marketing and communications at IBM, who recently spoke at a Makovsky seminar.
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