For the first time in 17 years and 20 national elections, the Venezuelan opposition overwhelmingly won two-thirds (112/167) of the National Assembly’s seats with a noticeable participation of 75% of voters on Sunday, December 6, 2015. The political event is not only, as The New Yo
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On Friday 13th November I flew to New York from Europe to receive the Pathfinder Award for scholarly research from the Institute for Public Relations. It was a personal landmark occasion of major significance and I felt honored and humbled to have been selected.
As we know, Friday 13th of November was a landmark day for the people of Paris too: a far more significant day when they felt the full horror of attack from a group who kill and maim innocent people in the name of a religion that has re
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At the 2014 IPR Research Symposium in New York City’s beautiful Yale Club, one of the discussions focused on the future of technology and how this affects the practice of public relations. One of the trends was automation – robots taking jobs from humans. Of cour
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Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage pieces, shared aggressively across social channels. Ask any marketer what the measure of success is for their campaigns, and they will reply with a litany of metrics. Guess what, social media pros — you’ve been doing it wrong. It is time to measure like a marketer.
Define Your Goals
Before launching a measurement progr
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In 2012, we received one of several grants from the Public Relations Society of America Foundation to identify and explore the opportunities and obstacles to career advancement reported by young African-American and Hispanic PR practitioners. Relat
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My partner Tim and I are both in higher education. I research issues of diversity and minority advocacy in public relations. He is an American historian, researching the U.S. south. We’ve had the opportunity to work for several universities in different parts of the country, from Iowa, to North Carolina, South Carolina and now
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On September 22, 2014, the largest global IPO in history was marked by the $25 billion value of Alibaba Group. Even though I left the company seven years ago, I was proud and excited the moment the bell rang. Earlier this summer, I interviewed one of the co-founders of Alibaba Group, who had started an investme
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What does Return on Investment (ROI) have to do with social media? This is an important question. To date no one has conducted research that takes social media communication and links it to publicly-traded business success. That, however, has now changed with the publication of Measuring the Impact of Social Media o
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As the 2016 Presidential race heats up, I thought it would be a good time to examine what this election cycle can tell us about PR measurement. In particular, I will focus on what the race tells us about social media measurement by presenting five takeaways from the candidate’s metrics.
We’re still fresh off the l
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New insights on how communications teams can deliver higher value by leveraging talent.
What is high performance for a communications team?
A decade ago, the answer might have included statements about “extensive publicity,” “stunning graphic design” or other communications-based outcomes.
But the nature and practice of communications has changed dramatically in recent years. And, at the same time, CEOs have come to expect more tangible business valu
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