In my earlier post, “Networks and the Complex Role of PR – Part I,” I wrote about network analysis and how public relations has often been left out of the stakeholder management mainstream literature. Focusing on communicative networks and the governance of relationships within the network organization, I offered the concept of “communicative equations” as a way PR m
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In 1956, a young public relations professional made a cold call to an aspiring Chicago businessman who owned a few hamburger stands. More than 50 years later, people all over the world know that once fledgling restaurant chain as McDonald’s, and it remains one of the largest clients of the GolinHarris public relations firm.
Earlier this month, the Institute for Public Relations and Arthur W. Page Society co-hosted the two-day Public Relations Leadership Forum at GolinHarris headquarters in
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First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the gr
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Information technology is affecting every aspect of our lives. The question that remains is –- how does it shape and change us? Or doesn’t it? Are the digital media just new channels for the same old conversations, or do they have a more profound influence on the way we relate to one another? Most importantly, are the new generations born in this different, digital environment significantly affected by it and therefore different from their parents’ generation?
Many authors believe that toda
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Matt Gonring
I had an opportunity to address the Georgian PR Club (Russia) via Skype earlier in April, as a guest of Berdia Natsvlishvili who heads up the Club of PR leaders that gathers regularly in Tbilisi. Berdia is also Country Director for PH International Georg
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Family comes first. Within an organization, this idea is true, too. Organizations can include anyone within their definitions of “family.” Moreover, organizations are not only those that qualify as “corporations.” A company’s family could include employees, retirees, business partners, and shareholders. A nonprofit organiz
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What drives tourists’ choice of destinations? Why do tourists prefer some destinations over others? The answer to these questions is simpler than one might think: Tourists want an authentic experience. When they visit a site i
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When the boundary between work and life gets blurred, employees can easily get frustrated and burned out. Often times, employees are encouraged to become smart “problem solvers,” coping with stress and imbalance on their own. However, individual co
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For 17 years (how could it have been that long ago?), public relations researchers — both from the practice and the academy — have gathered annually to share and discuss their efforts and findings at the International Publ
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