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All posts by Ana Tkalac

[Research Library], Internal Communications, Organizational Communication Research Center, OrgComm Best Practices, , ,

This summary is provided by the IPR Organizational Communication Research Center Summary Modern organizations use a variety of communication channels to reach employees ranging from traditional media channels (e.g., printed publications, e-mails), interpersonal channels (e.g., team meetings, social gatherings), to new digital media (e.g., Yammer, Slack, Facebook, Twitter). It is critical for organizations to select the appropriate … Continue reading How the Choice of Channels Affects Internal Communication Satisfaction →

[Blog], Organizational Communication Research Center

Reputation is continuously recognized as one of the foundations on which to build organizational success (Key, 1995). When positive, reputation is considered to be one of the most valuable intangible assets any organizations can possess (Vidaver-Cohen, 2007). This is true for organizations both in the profit and nonprofit sectors, in developed and developing economies (Martin, … Continue reading The Relationship Between Corporate Social Responsibility, Employer Branding and Reputation →

[Blog], [Research Library], Digital Media Research Center, Internal Communications, Organizational Communication Research Center

In public relations, engagement is studied in various contexts. It is defined in multiple terms and has different operationalizations. It is used as the umbrella term that includes a wide array of organizational attempts to involve stakeholders in its activities and decisions. In spite of certain confusions of definitions, there are numerous studies that report … Continue reading Exploring the Connection Between Internal Communication and Employee Engagement →

[Research Library], Digital Media Research Center, Mobile

Verčič, Dejan; Tkalac Verčič, Ana; & Sriramesh, Krishnamurthy (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142-152. Summary The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. This study sought to … Continue reading Looking for Digital in Public Relations →

Dr. Ana Tkalac Verčič
[Blog]

I am a psychologist, working as a professor of marketing while my research and academic orientation is mainly focused on public relations. In all of these fields, my respective colleagues consider internal communication a part of their domain. Psychologists in the area of organizational behavior study and teach organizational communication. I have continuous discussions with … Continue reading Nobody’s Baby →

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