This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand
This summary is provided by the IPR Organizational Communication Research Center Summary While engaged employees represent a competitive advantage for organizations, there is limited research on how to improve internal communication practices to effectively manage employees’ expectations and satisfaction. This study explored the link between internal communication satisfaction, good employer brands, employee engagement, and perceived … Continue reading The Impact of Internal Branding on Employee Engagement and Satisfaction
This summary is provided by the IPR Organizational Communication Research Center Summary Modern organizations use a variety of communication channels to reach employees ranging from traditional media channels (e.g., printed publications, e-mails), interpersonal channels (e.g., team meetings, social gatherings), to new digital media (e.g., Yammer, Slack, Facebook, Twitter). It is critical for organizations to select the appropriate … Continue reading How the Choice of Channels Affects Internal Communication Satisfaction
Reputation is continuously recognized as one of the foundations on which to build organizational success (Key, 1995). When positive, reputation is considered to be one of the most valuable intangible assets any organizations can possess (Vidaver-Cohen, 2007). This is true for organizations both in the profit and nonprofit sectors, in developed and developing economies (Martin, … Continue reading The Relationship Between Corporate Social Responsibility, Employer Branding and Reputation
In public relations, engagement is studied in various contexts. It is defined in multiple terms and has different operationalizations. It is used as the umbrella term that includes a wide array of organizational attempts to involve stakeholders in its activities and decisions. In spite of certain confusions of definitions, there are numerous studies that report … Continue reading Exploring the Connection Between Internal Communication and Employee Engagement
I am wondering if there is some truth to the idea that engagement is just a new corporate cliché. In public relations we have readily accepted and adapted this popular concept. We have taken it one step further and applied engagement not only to internal audiences but to all types of publics. This year’s BledCom … Continue reading Satisfied, Engaged, Inspired Employees: Is There Really Any Difference?
Verčič, Dejan; Tkalac Verčič, Ana; & Sriramesh, Krishnamurthy (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142-152. Summary The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. This study sought to … Continue reading Looking for Digital in Public Relations
Reputation is intangible, but fundamental for the existence of every modern organization. It includes the summative experience that key stakeholders have with an organization. In most cases, managers agree that reputation is vital to their company and employees are one of the key links to managing it. Initially, Dr. Charles Fombrun, founder of the Reputation … Continue reading Reputation Management: Not Just a Means to an End
According to Gallup’s State of the Global Workplace report conducted in 142 countries, only 13 percent of employees say they feel engaged at their workplace. Engaged employees have a certain level of emotional investment and willingness to create value for their organizations. This, rather disheartening result means that actively disengaged workers (negative and potentially hostile … Continue reading Engaging Employees: A Perfect Job for Internal Communications
I am a psychologist, working as a professor of marketing while my research and academic orientation is mainly focused on public relations. In all of these fields, my respective colleagues consider internal communication a part of their domain. Psychologists in the area of organizational behavior study and teach organizational communication. I have continuous discussions with … Continue reading Nobody’s Baby
Information technology is affecting every aspect of our lives. The question that remains is –- how does it shape and change us? Or doesn’t it? Are the digital media just new channels for the same old conversations, or do they have a more profound influence on the way we relate to one another? Most importantly, … Continue reading Organizations as Digital Melting Pots