This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand

[Blog], [Research Library], Latest Research Organizational Communication Research Center, OCRC - Engagement, OCRC - Internal Communications, Organizational Communication Research Centeremployee engagement, employer brand, internal communication, internal communication satisfaction, internal employer brandAna Tkalac Verčič, Ph.D.