Los Angeles, Calif., October 1, 2013 –The Generally Accepted Practices (GAP) VIII study is now live for senior communications professionals to submit responses. Findings drawn from the study are highly valued by senior-level management. Each year the top communications professionals and CEOs use the GAP findings to help produce actionable insights, understand the latest industry … Continue reading Industry Best Practices Study Now Open For Top Communicators
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CommPRO.biz featured a five part video series about the launch and mission of the Coalition for Public Relations Standards on its PR ROI channel. The videos feature a presentation by IPR President & CEO Frank Ovaitt at the Third Annual IPRA International Public Relations Conference in Lima, Peru, in September 2012. Part I can be … Continue reading Reaching a Consensus Video Series
Perhaps no group of people possesses more sensitive, important and potentially damaging information about an organization than its employees. Given this concern over social media image, organizations are crafting social media policies that limit what employees can say about their employers online. Since PR practitioners are often viewed as social media gurus, crafting these social … Continue reading Free Speech v. Social Media: Is Your Policy Legal?
Growing up in a world full of technological advances, millennials (ages 13-29) consider social media to be an integral part of their lives. More than half the number of Facebook users in the United States are between the ages of 18 and 29, making this generation a prime public for organizations wanting to build online … Continue reading Facebook, Millennials and the Relationship Game
A few days ago, the New York Times printed an intriguing article featuring Scott Howe, CEO of Axciom Corporation, and his decision to embark on a ‘novel public relations strategy: openness.’ The marketing technology company unveiled a free website where consumers in the United States can view some of the information collected about them. The … Continue reading For the Sake of Transparency: Informing Interviewees
This is David Geddes, past chair of the Institute for Public Relations Measurement Commission and principal of Geddes Analytics. Today I am talking with Karla Chaves Brenes, managing director of the public relations and communications agency Próxima, based in San José, Costa Rica. Próxima specializes in corporate image and social responsibility. Karla, it was nice … Continue reading 5 Minutes with… Karla Chaves Brenes
As many of you know, the Arthur W. Page Society’s mission is to strengthen the enterprise leadership role of the chief communications offer. A key target audience, of course, is our C-Suite colleagues, in particular chief executive officers. To better understand what CEOs really think about strategic communications and, in particular, corporate character and the … Continue reading Understanding the CEO View
I’m sure it’s happened to all of us. A brainstorm on how to engage employees is humming along when inevitably, someone utters the phrase that stops the conversation cold: “Our internal technology won’t support that.” With so much social technology in the marketplace, and so many companies using that technology to engage external constituents, it’s … Continue reading Don’t Let Technology Be An Excuse
In a recent PR News article, IPR President and CEO Frank Ovaitt identifies four critical factors that make top global companies stand out in employee communications. Pulling from the 2013 qualitative research, “Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders,” they include: An organizational structure that connects internal communicators with the … Continue reading Top Brands Offer a Roadmap For Communicating With Rank-and-File
GAINESVILLE, Fla., — The Institute for Public Relations’ Social Science of Social Media Research Center (SSSM) has identified nine top social media research studies in the first half of 2013. To make this a true top 10 list, the Institute needs your help. To suggest the study that you think is missing from the list, … Continue reading Top 10 Social Media Research Articles: Do You Have the Tenth?
By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According … Continue reading Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida
The majority of Americans have positive attitudes toward business and are actually wary of any government regulation of business, according to the findings from the Public Affairs Council’s (PAC) 2013 Pulse survey. The PAC’s findings examined how Americans lack faith in the federal government to solve the nation’s pressing issues, and they’re looking to business … Continue reading More Positive on Business, More Wary of Government?