Tag Archives: case studies

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagementcase studies, insurance, regulations, social media, State Farm, training, TwitterInstitute for Public Relations

Kelly, Matthew, & Supa, Dustin W. (2012). Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media. Public Relations Journal, 6(4), 1-21. Summary The role of social media in large corporations is constantly under scrutiny, especially in a highly regulated industry such as insurance. This study explores how State Farm Insurance Company adopted social … Continue reading Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Crisiscase studies, crisis communications, emotion, Mattel, online bulletin board, retail organization, situational crisis communication theory, social mediaInstitute for Public Relations

Choi, Yoonhyeung, & Lin, Ying-Hsuan (2009). Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion. Journal of Public Relations Research, 21(2), 198-207. Summary Drawn from attribution theory, this article introduces two types of emotion (i.e., attribution independent and attribution dependent emotion) and explores their role in the situational … Continue reading Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Trust, DMRC- Digital/Social Media, Relationshipscase studies, Interviews, social media, Survey, TriangulationDenise Bortree

DiStaso, Marcia Watson, & Bortree, Denise Sevick (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review. 38(3), 1-10. With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is … Continue reading Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis →