Ethics is always hard, ethics in AI is even harder. The new Ethics Guide for AI in PR provides insights into the ‘big issues’ as organisations turn to AI for efficiency and effectiveness. It outlines the governance role of PR professionals in guarding reputations and also provides practical advice on how to evaluate communication processes … Continue reading New Ethics Guide for Artificial Intelligence in PR
What does the future hold for the public relations profession? In light of the pandemic, that’s a question that is increasingly difficult to answer. How our work is valued may have increased in recent months – the importance and desire for clear and consistent communications has been one of the lessons of the pandemic and … Continue reading Looking Back to Look Forward: CIPR State of the Profession Survey