This summary is provided by the IPR Organizational Communication Research Center Dr. Xu, Dr. Kee, Dr. Li, Dr. Yamamoto, and Dr. Riggs sought to better understand the adoption attitudes of artificial intelligence (AI) in the workplace over time. Specifically, they sought to understand this adoption process through the lens of diffusion of innovations theory, which … Continue reading Diffusion of Innovations Theory: Analyzing Employee Attitudes Toward Adoption of AI
Davis+Gilbert analyzed corporate trends in artificial intelligence (AI) and diversity, equity, and inclusion (DEI) practices. A survey of 182 respondents was conducted as well a collection of data on mergers and acquisitions based on publicly available deal activity. Key findings include: 1.) 45% of organizations used AI to create written content, followed by using AI … Continue reading How the PR Industry Follows AI Trends
Donnelley Financial Solutions (DFIN) and Morning Consult assessed the current focuses and changes in corporate environmental, social, and governance (ESG). A survey of 286 employees from public and private companies across five sectors (finance, human resources, communications, legal, and sustainability) was conducted in August 2023. Key findings include: 1.) 61% of executives said ESG is … Continue reading How ESG Reporting is Changing Across Multiple Sectors
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss the use of artificial intelligence (AI) and technology in communications measurement. Measurement Commission and ELEVATE member Brittany Paxman, Managing Partner at Point 600, moderated the discussion. Participants discussed what they have been hearing about AI … Continue reading Measurement Roundtable: Measuring AI & Tech
WE Communications analyzed the new rules of corporate reputation and how pressure is being put on brands to help solve three main issues: rising prices, a global climate crisis, and fears of job loss in an AI world. An online quantitative study of 14,801 consumer respondents was conducted across seven global markets from June 2, … Continue reading Corporate Brands in Motion 2023
The Chartered Institute of Public Relations analyzed how AI is being used in the public relations field and how it impacts practitioners’ work. An online survey of 329 public relations and communications professionals was conducted from December 2022 to March 2023, supplemented by a qualitative study with 59 respondents. Key findings include: 1.) 40% of … Continue reading The Impact of AI on Public Relations
This summary is provided by the IPR Digital Media Research Center Dr. Myojung Chung and colleagues analyzed how in-group vs. out-group social identities (in this case, political affiliation) affects how readers respond to political fact-checking messages written by a human or AI-centered source. The researchers conducted an experiment with 645 U.S.-based individuals asking them to … Continue reading Does AI Make Political Fact-Checking Less Divisive?
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow
This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?
Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society. This rapid evolution demands an equally quick adaptation from communicators, who have indicated they want more training … Continue reading How to Foster Discovery and Innovation Through Data Among PR Teams
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. adults was conducted from May 15-21, 2023. Key findings include: 1.) 48% of respondents correctly identified an example of two-factor authentication … Continue reading What do Americans Know About AI, Big Tech, and Cybersecurity?
This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees. A survey of 1,615 C-suite executives at 1,176 of the world’s … Continue reading How Do Organizations Use AI To Set Themselves Apart?
This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of artificial intelligence (AI) and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include:1.) 55% of respondents reported that their organizations have adopted AI and 40% said … Continue reading Generative AI’s Breakout Year
This summary is provided by the IPR Organizational Communication Research Center Dr. Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI). The researchers proposed that the more workers interacted with artificial intelligence during their work life, the stronger they would feel the … Continue reading How AI Impacts Employee Social Behavior