Tag Archives: AI

This blog is provided by the IPR Behavioral Insights Research Center We’ve started to get glimpses into what AI means for the comms and PR professions, and not all the news is good… As AI has burst onto the scene, no one has missed the fact that it will have huge ramifications — not only … Continue reading ChatGPT: A communicator’s friend or foe?

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry.  Regulations of this new technology have yet to keep pace with the technological development of generative AI.  However, within the United States, … Continue reading Deconstructing: Artificial Intelligence Regulation

This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.) 61% of respondents said that they were already using … Continue reading AI in the Communication Industry

This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. Two studies were conducted with sample sizes of 172 and 375 respectively where participants identified whether they were chatting with a human or … Continue reading Consumer-Perceived Humanness of Online Organizational Agents

This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI. AI tools like HyperWrite and Lumen-5 seem almost quaint … Continue reading Human or Bot? Reflections on Generative AI

ChatGPT has created awe and concern in the communication industry since its introduction in November 2022.  Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals.  The awe of this new … Continue reading Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR

This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include: 1.) AI adoption is 2.5 times higher today than in 2017. 2.) 27% of employees developing AI … Continue reading The State of AI in 2022

Manuelita Maldonado was the 2020 winner of the Makovsky Best Master’s Thesis of the Year Award. This blog post is based on her thesis research, “The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry.” Thanks to science fiction characters like Hal, from 2001: A Space Odyssey, Ava from Ex-Machina or even … Continue reading AI in PR: The Conversation Has Just Begun

Ethics is always hard, ethics in AI is even harder. The new Ethics Guide for AI in PR provides insights into the ‘big issues’ as organisations turn to AI for efficiency and effectiveness. It outlines the governance role of PR professionals in guarding reputations and also provides practical advice on how to evaluate communication processes … Continue reading New Ethics Guide for Artificial Intelligence in PR

This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading  How Artificial Intelligence and Big Data Will Affect the Future of PR