Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. Key findings include: 1.) 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM?
This summary is provided by the IPR Digital Media Research Center Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and whether they are more persuasive when they appear human-like in their appearance, interactions, and delivery of advertising content. An online experiment with 414 adult respondents … Continue reading Are Human-like Chatbots More Effective?
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue reading Navigating the Intersection of AI, Public Relations & Race
Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept. 29 – Oct. 3, 2023. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?
This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potential risks. … Continue reading Trend Predictions for 2024: Journalism, Technology, and the Media
This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?
Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication Leaders Download the Press Release: IPR Report News Release Download Social Graphics: IPR Report | Social Graphics Special thanks to our sponsor: This report is provided by the IPR Digital Media Research Center In, “Generative AI in Organizations: Insights and Strategies … Continue reading Generative AI in Organizations: Insights and Strategies from Communication Leaders
PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023. Respondents worked either in-house or at an … Continue reading Navigating Change for Communications in 2024
Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.) … Continue reading The Impact of AI on the Bottom Line in PR
This summary is provided by the IPR Digital Media Research Center Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ perspectives on the challenges and opportunities presented by AI. A survey of 2,835 senior leaders (C-suite and board level) split equally between IT and line of business across 16 … Continue reading Leadership Perspectives on Artificial Intelligence
Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication LeadersDownload Social Graphics (PDF): AI Report – Social GraphicsDownload News Release (PDF): IPR Report | Generative AI in Organizations: Insights and Strategies from Communication Leaders GAINESVILLE, FLA — Communication and technology leaders are enthusiastic about the potential of generative artificial intelligence (GenAI) … Continue reading New IPR Research Examines How Leaders Are Using Generative AI As a Tool, Weighing the Benefits and Risks