This blog post is provided by Cassandra Hayes, 2021 Winner of the Cision Insights Award The world of politics has seen its fair share of dark PR campaigns, where powerful groups have launched targeted investigations and spread warped information to tear down reputations. However, with the ease of message dissemination due to social media—and related … Continue reading Quest for the California Crown: Lessons for Combating “Dark” PR Stories from the Newsom Recall Election
Gainesville, Fla. – The Institute for Public Relations has awarded the 2021 Cision Insights Award to Texas Tech University doctoral candidate Cassandra Hayes. Hayes will receive a $1,000 stipend for publishing a research brief examining the role, impact, and influence of “villians” in perpetuating negative framing of brands and companies through social media channels. The … Continue reading Texas Tech University Doctoral Candidate Wins IPR Cision Insights Fellowship