Yang, Sung-Un, & Kang, Minjeong (2009). Measuring blog engagement: Testing a four-dimensional scale. Public Relations Review, 35(3), 323-324. This study proposed and validated a measurement scale of blog engagement. The researchers explicated the concept of blog engagement as the likelihood and outcomes of interactive blog communication that encompass cognitive, attitudinal and behavioral attachment. Following this … Continue reading Measuring blog engagement: Testing a four-dimensional scale