Tag Archives: Word-of-mouth

Schultza, Friederike; Utza, Sonja; & Göritzb, Anja. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Summary The value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in … Continue reading Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media