Tag Archives: data strategy

Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. Key findings include:  1.) 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM?