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This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations. Key themes from … Continue reading Measurement Roundtable: Measuring Earned Media

This blog is provided by the IPR Measurement Commission.  Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising. For decades, PR professionals have used various methods to show the relationship between consumer exposure to positive brand news and changes in behavior. … Continue reading Purchase Intent as a Measure of PR Success