Tag Archives: roundtable

[Research Library], MC - Media Analysis, MC - Media Relations, MC - Objectives, Measurement Commission, , , , , , , ,

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations. Key themes from … Continue reading Measurement Roundtable: Measuring Earned Media →

[Blog], [Research Library], Latest Research Measurement Commission, MC - Measurement 101, Measurement Commission, Measurement Roundtable, , , , ,

This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to … Continue reading Measurement Roundtable: Aligning Digital and Offline Data →