Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity. Meanwhile, … Continue reading The importance of effective leadership as it facilitates employee advocacy
This summary is provided by the IPR Organizational Communication Research Center. Summary Employees’ communicative behaviors are considered a more credible source by external audiences than the organization’s official communication. Employees’ negative words about their organizations, also known as employees’ negative megaphoning, can damage corporate reputation when such negative aspects of the organization are transmitted to … Continue reading “Negative Megaphoning”: When Employees Speak Out About Workplace Injustice