Tag Archives: employee advocacy

mentally safe at work

This summary is provided by the IPR Organizational Communication Research Center Mental Health America studied the state of employees’ mental health and well-being in the U.S. and analyzed best practices for mentally healthy work environments. A survey of 25,948 workers across 17 U.S. industries was conducted in 2023. Key findings include: 1.) 76% of respondents said … Continue reading Majority of U.S. Workers Feel Emotionally and Mentally Safe at Work

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity. Meanwhile, … Continue reading The importance of effective leadership as it facilitates employee advocacy

 This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Weiting Tao and colleagues examined how workplace dialogic communication about COVID-19 vaccination influenced employees’ intention to advocate for the vaccine to people in their personal and professional networks. Workplace dialogic communication requires open exchange of information, thoughts, and … Continue reading Workplace Chatter Can Promote Employee Advocacy for COVID-19 Vaccination

This summary is provided by the IPR Organizational Communication Research Center. Summary Both internal and external publics are increasingly expecting and demanding organizations and their leaders to act ethically and serve all stakeholders’ needs. Not surprisingly, servant leadership, which suggests that leaders should prioritize ethical behavior and the well-being of their followers, customers, and community … Continue reading Servant Leadership: The Key to Empowered and Supportive Employees

This blog is provided by the IPR Organizational Communication Research Center Employers are becoming increasingly aware that their workers are a powerful and influential source of information when advocating the values of the companies they represent or praising the products and services offered by their organizations. Not surprisingly, businesses such as Dell, Hewlett Packard, Zappos, … Continue reading Effective Strategies to Encourage Employee Advocacy

This post is presented by the IPR Organizational Communication Research Center.  In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?

This post is provided by the IPR Organizational Communication Research Center.  Summary The ability to humorously interact with others at work is often considered an essential skill for organizational leaders. In general terms, humor refers to an individual’s tendency to amuse others through the use or display of behaviors, attitudes, and abilities. Although a large percentage … Continue reading Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model

Author(s), Title and Publication Walden, J. A., & Westerman, C. Y. K. (2018). Strengthening the tie: Creating exchange relationships that encourage employee advocacy as an organizational citizenship behavior. Management Communication Quarterly.  doi: 10.1177/0893318918783612 Summary Employees are often perceived as trustworthy and credible sources of information about organizations. Because employees communicate with external audiences about both positive … Continue reading Strengthening the Tie: Creating Exchange Relationships that Encourage Employee Advocacy

Topic: Leadership Communication Authors, Title and Publication Men, L. (2014). Why leadership matters to internal communication: Linking transformational leadership, symmetrical communication, and employee outcomes. Journal of Public Relations Research, 26(3), 256-279. Summary Leadership at different levels directly or indirectly determines structural forms, organizational culture and climate, power distribution, and communication. Different types of leadership advocate different communication … Continue reading Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes