Tag Archives: Corporate social advocacy

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This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey  of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication →

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Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity. Meanwhile, … Continue reading The importance of effective leadership as it facilitates employee advocacy →