Weberling, Brooke, Waters, Richard D., & Tindall, Natalie T. J. (2012). The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns. In S.C. Duhé (Ed.), New Media and Public Relations, 2nd Edition (pp. 189-197). New York: Peter Lang. Summary Text messaging has been one of the fastest … Continue reading The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns
Waters, Richard D.; Burnett, Emily; Lamm, Anna; & Lucas, Jessica. (2009). Engaging stakeholders through social networking: How nonprofits are using Facebook. Public Relations Review, 35(2), 102-106. Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations … Continue reading Engaging stakeholders through social networking: How nonprofits are using Facebook