Tag Archives: healthcare

Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc.   Summary Exploring the U.S. Centers for Disease Control … Continue reading Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices

Avery, Elizabeth Johnson; Lariscy, Ruthann; Amador, Ellie; Ickowitz, Tanya; Primm, Charles; & Taylor, Abigail (2010). Diffusion of social media among public relations practitioners in health departments across various community population sizes. Journal of Public Relations Research, 22, 332-358. This research employs a survey of 281 public relations practitioners in public health departments serving four distinct … Continue reading Diffusion of social media among public relations practitioners in health departments across various community population sizes

Topic: Organizational Values and Employee Performance Author(s), Title and Publication Fitzgerald, G. A., & Desjardins, N. M. (2004). Organizational Values and Their Relation to Organizational Performance Outcomes. Atlantic Journal of Communication, 12(3), 121-145. Summary Research has shown that many “best companies” adhere to core organizational values, and performance improves when the values are shared with … Continue reading Organizational Values and Their Relation to Organizational Performance Outcomes