A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept … Continue reading An Exploratory Study of Global Media Relations Practices 2008
Public relations is one of the world’s fastest growing professions and areas of study, despite global differences in its practice and teaching. There is general agreement that case studies of communications campaigns are a most effective teaching and learning technique for both students and practitioners regardless of where in the world they are studying or … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (Third Edition)
This report documents the findings of the Private Sector Summit on Public Diplomacy, held January 10, 2007, at the US Department of State. Participants identified 11 actions that would have the greatest impact on private sector public diplomacy efforts, actions which are fully described in this report. The Public Relations Coalition is an alliance of … Continue reading Private Sector Summit on Public Diplomacy
This paper covers the main and essential points of the conference proceedings produced on the occasion of the 2005 World Public Relations Festival held in Trieste, Italy, from June 28 to June 30. The Festival was organized by Toni Muzi Falconi, businessman and Professor of the University of Udine, in cooperation with Ferpi (Italian Public … Continue reading 2nd World Public Relations Festival: Communicating for Diversity, with Diversity, in Diversity
This paper, The Economic Impact of Our Profession, argues that our identity as a profession – not just a service industry of practitioners for hire, not just a management function of the staff variety – has a strong connection to issues of size and economic impact on society at large. Download PDF: How Big Is … Continue reading How Big Is Public Relations (and Why Does It Matter)?
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related materials published by selected U.S. and U.K. academic journals, the Institute for Public Relations’ online publications and international association publications (i.e., IABC-IPRA) from 1990 to 2005. Because of the constant expansion … Continue reading Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005
Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships. While useful for describing the state of a focal organizational relationship at a single point in time, or over a short period, this approach has limited utility for research involving multiple relationships over an extended timeframe. … Continue reading Tracking Organization-Public Relationships Over Time
Public relations is one of the world’s fastest growing professions and areas of study, yet great differences exist globally in its practice and teaching. There is general agreement, however, that case studies of communications campaigns are one of the most effective teaching and learning techniques for both students and practitioners. The first edition of this … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (Second Edition)