In my earlier post, “Networks and the Complex Role of PR – Part I,” I wrote about network analysis and how public relations has often been left out of the stakeholder management mainstream literature. Focusing on communicative networks and the governance of relationships within the network organization, I offered the concept of “communicative equations” as … Continue reading Communicative Equations: Networks & PR Part II
Topic: Trust and Organization-Stakeholder Relationship Management Author(s), Title and Publication Welch, M. (2006). Rethinking relationship management: Exploring the dimension of trust. Journal of Communication Management, 10(2), 138-155. Summary This qualitative study broadened existing views on relationship management by exploring the dimension of trust. A review of previous research relating to relationship management found that though … Continue reading Rethinking relationship management: Exploring the dimension of trust