Mary Welch | Institute for Public Relations

April 1, 2014[Research Library], OCRC - Culture and Values, OCRC - Engagement, OCRC - Measurement, Organizational Communication Research Centercorporate communication, Information Satisfaction, internal communication, internal stakeholders, Organizational Identification, relationship managementMary Welch

Topic: Internal Communication Author(s), Title and Publication Welch, M. (2012) Appropriateness and acceptability: Employee perspectives of internal communication. Public Relations Review, 38(2), 246-254. Summary Internal communication is effective when appropriate messages reach employees in formats useful and acceptable to them. This study explored employees’ perceptions of the formats of internal communication (i.e., print, electronic, and … Continue reading Appropriateness and acceptability: Employee perspectives of internal communication →

April 1, 2014[Research Library], OCRC - Trust, Organizational Communication Research Centerbusiness-to-business communication, journal of communication management, mary welch, organization-stakeholder relationships, public relations research, relationship managementMary Welch

Topic: Trust and Organization-Stakeholder Relationship Management Author(s), Title and Publication Welch, M. (2006). Rethinking relationship management: Exploring the dimension of trust. Journal of Communication Management, 10(2), 138-155. Summary This qualitative study broadened existing views on relationship management by exploring the dimension of trust. A review of previous research relating to relationship management found that though … Continue reading Rethinking relationship management: Exploring the dimension of trust →

February 10, 2014[Blog][blog research]Mary Welch

The 2013 IPR best in class employee communication practices study emphasises that internal communication must evolve to help organisations cope with fast-paced change. With expectations rising and pressures mounting, how can internal communicators ensure they evolve professionally? As an educator and researcher, I’m interested in a key question: What do evolutionary internal communication professionals need … Continue reading A Framework for Evolving Internal Communicators →

August 7, 2013[Research Library], OCRC - Engagement, OCRC - Leadership Communications, Organizational Communication Research Centercommunication management, corporate communications, employee communications, internal communications, job commitment, motivationMary Welch

Topic: Engagement and Leadership Communication Author(s), Title and Publication Welch, M. (2011). The evolution of the employee engagement concept: Communication implications. Corporate Communications: An International Journal, 16(4), 328-346. Summary This essay and research review clarified the concept of employee engagement. The author provided an overview of employee engagement related research and identified stages in the evolution … Continue reading The evolution of the employee engagement concept: Communication implications →

July 2, 2013[Blog][blog research]Mary Welch

Dr Mary Welch is a Senior Lecturer in Communication Management in Lancashire Business School, University of Central Lancashire, Preston, UK A generalist versus specialist debate is rumbling in academic circles. One camp believes that public relations and communication management (PR&CM) education can equip professionals with a generic set of knowledge and skills to see them … Continue reading It’s Time for T-Shaped Internal Communication Professionals →

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