Tag Archives: public relations research

November 14, 2021[Research Library]Alexander Buhmann, Dennis Schoeneborn, public relations researchInstitute for Public Relations

The field of public relations (PR) is strongly concerned with questions surrounding the management of organizations’ identity, relationships, legitimacy, reputation, or trust. At the same time, these concerns rest on one fundamental baseline assumption: that organizations are collective actors in the first place; as proverbial corporate citizens, they engage, build stakeholder relationships, act (ir)responsibly, etc. … Continue reading Treating the Collective Actorhood of Organizations as a Variable: Implications for PR →

May 28, 2014[Research Library], Digital Media Research Center, DMRC- Digital/Social Mediaaltimeter, pew research center, PR research, public relations research, social media and public relations, social media research, top 10 social media research studiesMarcia W. DiStaso

Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.” The compilation was … Continue reading Top 10 Social Media Research Studies for Public Relations Professionals →

May 27, 2014[Blog]networks and PR, organization-stakeholder relationships, public relations research, role of public relationsInstitute for Public Relations

In my earlier post, “Networks and the Complex Role of PR – Part I,” I wrote about network analysis and how public relations has often been left out of the stakeholder management mainstream literature. Focusing on communicative networks and the governance of relationships within the network organization, I offered the concept of “communicative equations” as … Continue reading Communicative Equations: Networks & PR Part II →

May 21, 2014[Research Library], StandardsOscar Suris, PRIME Research, public relations research, public relations standards, Wells FargoInstitute for Public Relations

Institute for Public Relations Distinguished Keynote Speech by Oscar Suris Wells Fargo & Company Executive Vice President, Head of Corporate Communications Institute for Public Relations Board of Trustees Co-Chair May 15, 2014, Lotos Club, New York City On behalf of Wells Fargo, Executive Vice President Oscar Suris publicly pledged support to the standards created by … Continue reading Reputation: What Brings P.R. & Research Together →

May 5, 2014[Blog][blog research], global stakeholder relationship governance, public relations research, Publics, stakeholder governance, Toni Muzi FalconiInstitute for Public Relations

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April 1, 2014[Research Library], OCRC - Trust, Organizational Communication Research Centerbusiness-to-business communication, journal of communication management, mary welch, organization-stakeholder relationships, public relations research, relationship managementMary Welch

Topic: Trust and Organization-Stakeholder Relationship Management Author(s), Title and Publication Welch, M. (2006). Rethinking relationship management: Exploring the dimension of trust. Journal of Communication Management, 10(2), 138-155. Summary This qualitative study broadened existing views on relationship management by exploring the dimension of trust. A review of previous research relating to relationship management found that though … Continue reading Rethinking relationship management: Exploring the dimension of trust →

April 1, 2014[Research Library], OCRC - Leadership Communications, Organizational Communication Research Centeremployee communication, employee management, Framing, internal communication, Matching the message, negative managerial communication, procedural fairness, psychological empowerment, public relations research, regulatory fitInstitute for Public Relations

Topic: Supervisory Communication Author(s), Title and Publication Fransen, M. L., & ter Hoeven, C. L. (2011). Matching the message: The role of regulatory fit in negative managerial communication. Communication Research. Summary This study examined whether managers could communicate bad news effectively by fitting the message into employees’ regulatory focus (promotion orientation, and prevention orientation). According … Continue reading Matching the message: The role of regulatory fit in negative managerial communication →

March 19, 2014[Blog][blog research], employee satisfaction, job flexibility, organizational communication, public relations research, work-life balance, workplace helpInstitute for Public Relations

When the boundary between work and life gets blurred, employees can easily get frustrated and burned out. Often times, employees are encouraged to become smart “problem solvers,” coping with stress and imbalance on their own. However, individual coping is never sufficient even when it is effective. So, what are the jigsaw puzzle pieces organizations may … Continue reading Work vs. Life for Employees: Is Your Business Part of the Solution? →

March 10, 2014[Research Library], 2. Resources, 6. Traditional Media Measurement, Standardsbest practices, david geddes, Jackson-Sharpe Award Winner, marianne eisenmann, public relations, public relations measurement, public relations research, public relations standards, traditional mediaDavid Geddes

PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner) →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, DMRC- Digital/Social Media, HealthCDC, crisis communications, H1N1, public relations, public relations research, social media, Strategic communication, TwitterInstitute for Public Relations

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC- Digital/Social Media, MC - Digital/Social Media, Relationshipscrisis communications, public relations research, reputation management, social media, value modeling techniquesInstitute for Public Relations

Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Crisis, DMRC - Ethics, DMRC- Digital/Social Mediacrisis communications, DiStaso, ethics, PRSA, public relations research, social media, SurveyMarcia W. DiStaso

DiStaso, M. W. (2013). Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys. Public Relations Journal, 7(3), 1-23. Summary Wikipedia has arguably become a staple in society. In fact, of all the information sources available on the Internet, Wikipedia is one of the most widely used. The problem that public relations … Continue reading Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys →