Freberg, Karen; Graham, Kristin; McGaughey, Karen; & Freberg, Laura. (2011). Who are the social media influencers?: A study of public perceptions of personality. Public Relations Review, 37, 90-92. Social media are about establishing a virtual community, where individuals can share information with each other in an open source environment, and create a virtual dialogue between … Continue reading Who are the social media influencers?: A study of public perceptions of personality