The U.S. communication team of Shell Oil Company, with Burson-Marsteller and A Brink & Company, will receive the Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation.
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From corporate social responsibility in Eastern Europe to hostile takeover defenses in the Far East, public relations challenges can look surprisingly similar even while strategy and implementation remain deeply rooted in local culture.
Social media case studies and strategies from the American Red Cross, BlendTec, Coca-Cola, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research (http://sncr.org).
The Essential Knowledge Project, a practitioner’s online guide to existing research-based knowledge in public relations, aims to publish 15 additional topics this year.
The 2008 Jack Felton Golden Ruler Award, created by the Commission on Public Relations Measurement & Evaluation, is open for entry.
The Institute for Public Relations has announced it will partner with the International Association for Measurement and Evaluation of Communication (AMEC) to run the first European Summit on Measurement, in mainland Europe in June 2009.
Audited 2007 financials are now available on the Institute for Public Relations’ website. Total cash and in-kind revenues reached $867,631, a new record.
The Institute for Public Relations today introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage relationships with customers, communities, employees and other stakeholders
Toni Muzi Falconi, adjunct professor at New York University and LUMSA University in Rome, has been elected chair of the Commission on Global Public Relations Research
Julie O’Neil, Ph.D., of Texas Christian University and Sean Williams of the National City Corporation won the first-ever Jackson-Sharpe Award at the 11th International Public Relations Research Conference (IPRRC)
The Institute for Public Relations has announced new Trustees for the 2008-2010 term and leadership that will guide the implementation of the organization’s new strategic plan.
As more companies adopt social media, they struggle to find effective metrics for deciding who are the most influential players…