In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. You know the feeling. The knot-in-your-stomach, lump-in-your-throat sensation when you realize you’ve made a mistake. It was May 2014. The day began like any other. I was compiling news headlines … Continue reading Lessons Earned: How a PR Pro Recovered from an Awful Mistake
Taylor, Maureen & Kent, Michael L. (2010). Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics. Public Relations Review, 36(3), 207-214. Summary Everyone is making claims about the power of social media as a public relations tool. Yet, very little evidence exists to show how and why … Continue reading Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics