McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook
DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube