This blog is provided by the IPR Digital Media Research Center Crisis management and the rise of social media are two of the top three issues cited by professionals which affect communication strategies and practices. Today, public figures are often advised to apologize via social media. Even when published through another medium, members of the … Continue reading Fandom, Forgiveness, and Future Support: YouTube Apologies as Crisis Communication
This summary is provided by the IPR Digital Media Research Center. Summary Given the increasing investment and attention in using social media to communicate CSR activities, this study examined CSR communication on YouTube. Specifically, this study explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (i.e., trustworthiness, … Continue reading “Comments are Disabled for This Video:” Understanding Source Credibility of CSR Information on YouTube
Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning
DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube
Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic