This essay seeks to illustrate the complexity in which international corporate communications occurs and how important is it for globally-engaged corporate communicators to be knowledgeable about target countries, target institutions, target contents and target actors (and why public relations professionals must ensure that employees or service providers have the necessary knowledge). With the right information … Continue reading From Back Seat to Dashboard: The Global Navigation of International Corporate Communications
Monthly Archives: January 2011
This paper examines different dimensions of the media environments in which corporate communications occurs in five European countries. The author suggests that media relations as practiced by public relations professionals requires an understanding of media systems including the economic and political systems in which media operate. The author concludes that the differences or “cultural gaps” … Continue reading An Empirical Contribution to the Global Navigation of International Corporate Communications →
1995 – The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and their teachers about the importance of proper nutrition and the role that eating five servings of fruits or vegetables a day can play in achieving proper nutrition. Third grade students … Continue reading Measuring Public Relations Effectiveness: The Dole Food Company and the Society for Nutrition Education →
Sunday, October 17, 2010 Washington DC Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public … Continue reading Third Annual Grunig Lecture – Public Relations Excellence 2010 →
By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or … Continue reading Setting Best Practices in Public Relations Research →
August 2010 — New York City Tom Kowaleski http://www.youtube.com/watch?v=y0PC8ktl_P4 Roger Bolton http://www.youtube.com/watch?v=lZZvFn9pqR0 Valerie DiMaria http://www.youtube.com/watch?v=AKweWwM6I2o Steve Dishart http://www.youtube.com/watch?v=XQF0D6bbTdI Tom Martin http://www.youtube.com/watch?v=wuXQVT50vig Dallas Lawrence http://www.youtube.com/watch?v=kiIjeV5OPOA
In order to answer the question — “How can PR practitioners begin to pinpoint and document for senior management the overall value of public relations to the organization as a whole?” — different tools and techniques are needed. The authors have found through their research that perceptions regarding an organization”s longer-term relationships with key constituencies … Continue reading Guidelines For Measuring Relationships in Public Relations →
1999 – The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by setting measurable objectives of its own. This paper offers specific guidance in creating objectives that are valuable to the business and measurable. This is a Gold Standard … Continue reading Setting Measureable Public Relations Objectives →
The data mining potential of these new tools are creating new opportunities for professional use as well as academic research. Today’s massively rich databases represent nearly 100% sample size in terms of what the media are saying. The author believes this could advance the PR profession the way that economists flourished when reliable economic and … Continue reading Academic Research Potential for Automated Media and Information Metrics →
We maintain that the day-to-day creation of messages are epideictic in character, celebrating the organization and its values, and inviting publics to join in that epideictic moment through shared values. In our paper, we will offer positive and negative examples, covering the broad range of public relations writing conventions and the vital connection between discourse … Continue reading A Genre Perspective on Public Relations Message Design →
The need to restore trust in the minds and hearts of the public, employees and other stakeholders is one of the great challenges faced today by American corporations. To help meet that challenge, the Public Relations Coalition, a partnership of 19 major U.S.-based organizations representing corporate public relations, investor relations, public affairs and related communications … Continue reading Restoring Trust in Business: Models for Action →
The purpose of this paper is to provide an overview of trust research, identifying common foundations and multiple constellations of trust. In doing so, the paper also addresses important implications of theory development and empirical research. First, it provides a historical sketch of different approaches to understanding the phenomenon of trust. Second, it explains why … Continue reading Can There Be Just One Trust? A Cross-Disciplinary Identification of Trust Definitions and Measurement →