“Philanthropy for Public Relations Education: 2010 Follow-up Study,” updates research that was published in 2006 by Dr. Kathleen Kelly, University of Florida, and the Commission on Public Relations Education. Both the 2006 and 2010 reports measured the extent and the amount of philanthropy directed to U.S.-based public relations education. Despite the recession, the research uncovered … Continue reading Philanthropy for Public Relations Education
Monthly Archives: January 2011
2001 – There is a widely held misperception that not-for-profit organizations are not held to the same “bottom line” accountability as their counterparts in the corporate sector. In fact, the exact opposite is true. Think about it. Do you really think that millions of private contributors demand any less accountability than individual shareholders? Or that … Continue reading A Non-Profit Builds a Dashboard That Belongs In Every Boardroom →
Assessment of the impact of news coverage and advertising on consumer perceptions is typically managed by different organizations within large companies, or by different advertising and media relations agencies. Consequently, very little work has been done to understand whether and how these two forms of communication interact. If we can understand how news coverage interacts … Continue reading Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes →
October 2000 – The preeminent challenge facing the public relations executive seeking to develop evaluation and measurement systems is gaining acceptance of them from all important parties, starting with the organization head who has to approve the budgets and the staffs who have to develop, execute and then interpret the resulting research. PDF: Selling Public … Continue reading Selling Public Relations Research Internally →
Editor’s Note: The Institute for Public Relations together with the PRSA Foundation and the Arthur W. Page Society honored PR pioneer Chester Burger on his 90th birthday recently by announcing creation of the Chester Burger Scholarship for Excellence in Public Relations. Here, John Budd, a 50-year friend and colleague of Chet Burger, reflects on Chet’s … Continue reading Chester Burger – Citizen →
This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. I am also vice president of research and development at evolve24 in Saint Louis, Missouri. Today I am talking with Professor Don Stacks, Professor of Public Relations and Associate Dean for Research in the School of Communication at the … Continue reading Five Minutes With… Don Stacks →
2001 – The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your business first, enhance your career second, and justify your existence third. If you focus on the first goal – improving your business, you will always get funding for the next research program. … Continue reading Fun Things To Do With Measurement →
2001 – This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing to formulate and assess their operations. We focus on appropriate procedures for formative and evaluative research rather than suggesting specific outcomes. Finally, we organize our white paper along … Continue reading Guidelines for Formative and Evaluative Research in Public Affairs →
1998 – The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One way it does this is by providing support and assistance to those in the “public health” arena (federal, state and local public health agencies), as they disseminate news and … Continue reading Spotlight on ‘Public Health’ – A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation →
Europe is evolving as a more integrated entity, and so is the practice of public relations throughout the continent. Yet, the countries remain distinctive in media usage, internal communications and other aspects of public relations practice. This overview by Institute Trustee Sandra Macleod, CEO of Echo Research, was delivered at the 2005 International Public Relations … Continue reading PR in Europe →
This paper positions effective governance of stakeholder relationships as the new global frontier of the public relations and communication profession. This paper is dedicated to the art and science of stakeholder relationships governance from an organizational, systemic and relational perspective. The author contends that however complex it may be in today’s environment, the process of … Continue reading Global Stakeholder Relationship Governance →
This paper provides a case study of the South African Truth and Reconciliation Commission (TRC), a six-year national initiative intended to shed light on human rights abuses and bridge the deep divides caused by decades of Apartheid, as an example of symmetrical public relations. Although many scholars, professionals, media and the general public view the … Continue reading Communication Symmetry Elaborated: Lessons from the South African Truth and Reconciliation Commission →