2006 – The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This second edition covers an expanded number of terms, with input from a broader group of scholars and research experts. This is a Gold Standard paper that has been … Continue reading Dictionary of Public Relations Measurement and Research, Second Edition
Monthly Archives: February 2011
2005 – The premise of the authors is that the media content analysis methods commonly in use fail to address the fundamental information needs of public relations professionals. Currently, public relations professionals rely on eight basic methods of content analysis. This paper reviews each of these methods and points out the fundamental flaws in each … Continue reading A New Model for Media Content Analysis →
2005 – We welcome you to review these winning entries as great examples of effective use of professional measurement techniques in public relations. Click on the links below to download the entries in PDF format. Southwest Airlines with SEO-PR, “You Are Now Free to Link PR and Sales” Golden Ruler Award for Excellence in Public … Continue reading You Are Now Free To Link PR and Sales →
2005 – As organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent channel. This paper will present an overview of the field and several methods for evaluating events. These research tools are appropriate for both large and small organizations, and for large and small evaluation budgets. … Continue reading A Guide for Measuring Event Sponsorships →
The author has designed hundreds of dashboards for communications professionals. This work has involved developing and testing questions that help communications professionals articulate their definitions of excellence. The purpose of this paper is to outline the techniques used to help define priorities as well as to discuss specific examples of how dashboards worked for different … Continue reading Designing and Implementing Your Communication’s Dashboard: Lessons Learned →
2005 – There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and activities. Dozens of articles, booklets and reports have been published giving advice and counsel on how PR practitioners might more effectively build research, measurement and evaluation … Continue reading Putting PR Measurement and Evaluation Into Historical Perspective →
August 2001 – There is an important message in all this for America’s policymakers, government and business leaders in general and for those of us in public relations more specifically. That message is: Don’t look to the polls, or to any other information or intelligence which you may gather either on-line or off-line, for a … Continue reading Let’s Put Meaning Into Public Relations Research →
O’Dwyers PR Newsletter February 2, 2011 Ray Kerins Jr., VP, worldwide communications of Pfizer, Julie Hamp, SVP and chief communications officer of PepsiCo, and Nicholas Ashooh, global VP of corporate affairs, Alcoa, are among speakers at the PR Leadership Forum Feb. 1-3 at the New York offices of Fleishman-Hillard on 42nd St. About 30 PR … Continue reading IPR, Page, CPRF Sponsor Forum Feb. 1-3 →
May 2001 – I have observed public relations practice around the world as a scholarly researcher for over 35 years. In general, I believe five trends are occurring. First, public relations is becoming a profession with a scholarly body of knowledge. Second, public relations is becoming a management function rather than only a technical communication … Continue reading The Role of Public Relations in Management And Its Contribution to Organizational and Societal Effectiveness →
2004 – This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no assumptions about the reader’s level of research sophistication. Indeed, the bibliography has been devised to walk the reader through sources from general readers in research and measurement, to the origins of … Continue reading Bibliography of Public Relations Measurement →
2004 – There is a growing trend toward people using the Internet to get their news and to investigate particular issues and organizations. After reading this paper you will be able to evaluate the offerings of the various commercial services that have begun providing data on Internet audiences. You will understand the jargon and how … Continue reading A Primer in Internet Audience Measurement →
1997, 2003 – This guidebook sets minimum standards when it comes to measuring and evaluating the effectiveness of specific short-term PR programs, strategies, activities and tactics against pre-determined outputs, outtakes and outcomes. This is a Gold Standard paper that has been selected by the Commission on Public Relations Measurement & Evaluation for its expert contribution … Continue reading Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities →