This blog is provided by the IPR Organizational Communication Research Center How can organizations attract employees who love their job, bring their best selves to work, and are deeply committed to their job and organization? One of the most popular answers has been to be a purpose-driven, responsible organization. Research has shown that crafting and … Continue reading Are Purpose and CSR the Panacea for Engaged Employees?
This summary is provided by the IPR Organizational Communication Research Center Summary The awareness that employee engagement plays a vital role in improving job performance and organizational effectiveness has led companies to pay increasing attention to keeping employees engaged. However, with the onset of the COVID-19 pandemic, companies faced the challenge of maintaining employee engagement … Continue reading How to Predict Employee Engagement During a Crisis
This summary is provided by the IPR Digital Media Research Center Summary Increasingly, organizations are engaging social media influencers through paid endorsement. This study examined how awareness of paid endorsement and ability to recognize social media ads affects followers’ relationships with social media influencers. The study also examined how these factors impact respondents’ behavioral intentions, specifically … Continue reading Utilizing Influencers: How Disclosure of Paid Endorsement Impacts Behavior