Nicole Lee | Institute for Public Relations

October 1, 2018[Research Library], Corporate Social Responsibility, Digital Media Research Center, DMRC - Advocacy, DMRC - Influence, DMRC - Public Affairs, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterNicole Lee

Edrington, Candice, & Lee, Nicole (2018). Tweeting a Social Movement: Black Lives Matter and its use of Twitter to Share Information, Build Community, and Promote Action. Journal of Public Interest Communications, 2(2). 289-306. Summary Public relations research has gradually incorporated the study of advocacy organizations. However, little research has focused on social movements in particular. … Continue reading Tweeting a Social Movement: Share Information, Build Community, and Promote Action →

September 17, 2018[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Influence, DMRC - Trust, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterEngagement, influence, Reputation, Social NetworkingNicole Lee

Lee, Nicole M. & Seltzer, Trent. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129 Summary This study introduces the term ‘vicarious interaction’ and explores how online interaction with an organization affects not only those users participating in the exchange, but also those … Continue reading Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships →

September 6, 2018[Blog], [Research Library], Diversity, Equity, and InclusionNicole Lee

This blog features a paper in the latest issue of the PR Journal. Increasingly, we have seen an influx of companies publicly voicing their positions on a range of social issues. This tide of social advocacy by companies matches the expectations of stakeholders—including the ‘general’ public, consumers, and employees—regarding a company’s role in the social … Continue reading #RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees →

November 29, 2012[Blog][blog news]Nicole Lee

CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRIME Research thanks to the Grunig PRIME Fellowship. Specifically, I looked at how the tone and visibility of CEO … Continue reading CEO’s Reputation Doesn’t Always Help →

October 25, 2012[Research Library], Media RelationsNicole Lee

This study examines the relationship between the tone and visibility of media coverage about a CEO and an organization’s overall media tone and visibility. This paper also examines how the topic of media coverage (strategy/vision, product, CSR, positioning, financial performance) impacts the relationship between CEO media tone and organization media tone. A content analysis was … Continue reading The Relationship between CEO Media Coverage and Overall Organization Media Coverage →

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