This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy
Scholars note that Public Relations is received differently and negatively by external publics. Ten focus groups were conducted at a major university to answer the question: Do majors and potential majors understand the emphases of the public relations discipline? The study found misconceptions in five categories among students. AllGlamour_NoSubstance
New research on ethics presented at AEJMC Conference, Aug. 6 – 9, 2008 As a paper respondent for the Media Ethics Division (MED) of the Association for Education in Journalism and Mass Communication (AEJMC) in Chicago, I had the pleasure of reading and critiquing the division’s Top Paper and some other fine research on ethics. … Continue reading New research gives us a gimpse inside ethical choices
DISCUSSION: To what extent do you see reputation and ethics as intertwined factors of success? Toyota edged out competition to win the title of “Most Respected Company in the World” 2008 as judged by the Reputation Institute. Respect and ethics are inextricable linked in the minds of philosophers and ethics scholars of all varieties. But … Continue reading The mysterious interlinking of ethics and respect
New ethics article on counseling management Please note that I cannot post the entire article due to copyright and embargo rules. From JPRR, copyright 2008 Taylor and Francis: Here’s the abstract! Ryan and Martinson (1983) and other scholars argued that the corporate conscience role should belong in the public relations function. But, how common is … Continue reading New PR ethics study out!
Need ethics examples from practitioners! Thank you for visiting my work on ethics! Now that you have visited the “ETHICS IN PUBLIC RELATIONS” part of the Essential Knowledge Project (generously supported by the Institute), I would like to ask—no, beg—for your feedback! I am particularly interested in hearing from practitioners. I would love your thoughts … Continue reading Cases for Discussion
The central purpose of this article is to provide an overview of ethics in public relations. I review the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists. Executive Summary The central purpose of this article is to provide an overview of ethics in public relations. I review the … Continue reading Ethics and Public Relations