This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes
This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. See the link for more information on the series. The science that supports the practice of public relations continues to grow exponentially, both due to the work … Continue reading Staying Abreast of Cutting-Edge PR Practices: How to Integrate New Theory Into What We Do Daily
Employee communications is more, must be more, than simply conveying the direction and directives of management throughout an organization. Employee communication professionals must take responsibility for assisting with all communication flow within the system. This means engaging in the management of bottom up and lateral communications as well. A bottom-up communication system allows employees on … Continue reading Employee Communications: More than Top Down Communications