PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas. … Continue reading ESG Emerges As Key Driver For Empowered Asia-Pacific Comms Leaders
This summary is provided by the IPR Measurement Commission The Foundation for Public Affairs researched how leaders can better measure and evaluate their performance and explored the value of investing in public affairs. A series of surveys, three case studies, and research data from leading corporate and association public affairs departments were collected and reviewed … Continue reading How to Measure the Value of Public Affairs
Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?
This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes
This summary is provided by the IPR ESG and Purpose Resource Page. To learn more, check out IPR’s research report, Deconstructing: Stakeholder Capitalism. JUST Capital examined whether companies have followed through with their commitments from the 2019 Business Roundtable (BRT) that shifted the standard focus for corporate responsibility from increasing shareholder wealth to investing in … Continue reading Corporations Aren’t Living Up to Americans’ Expectations
This blog is based on the original journal article in the Public Relations Journal. The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, … Continue reading The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors
Smith, Brian G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329-335. This study explores the influence of social media users on dialogue about organizations during a crisis, and proposes a social model of public relations in which traditional public relations responsibilities are distributed to social media … Continue reading Socially distributing public relations: Twitter, Haiti, and interactivity in social media