1. Home
  2. The importance of effective leadership as it facilitates employee advocacy

All posts by Sung-Un Yang

[Research Library], OCRC - Advocacy & Ownership, Organizational Communication Research Center, , ,

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity. Meanwhile, … Continue reading The importance of effective leadership as it facilitates employee advocacy →

[Blog], [Research Journal], PRJ - Blogs, , ,

This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a void to be filled, a right to be wronged, or simply to have … Continue reading Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter →