Tag Archives: advocacy

This summary is provided by the IPR Digital Media Research Center. Summary Nonprofit advocacy organizations must break through the deluge of messages on Facebook to reach their intended audiences and influence change. Drawing on social presence theory, the purpose of this research was to explore how LGBTQ nonprofit advocacy organizations use advocacy strategies and tactics … Continue reading How Social Change Messages on Facebook Go Viral

With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!

Citation Ciszek, Erica., & Logan, Nneka. (2018). Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relations Research, 30(3), 115-127. Summary Scholars have continually used dialogic principles to examine whether social media is dialogic. Extant public relations literature on social media, however, demonstrates … Continue reading Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media

Valenzuela, Sebastián, Teresa Correa, and Homero Gil de Zúñiga (2018). “Ties, likes, and tweets: Using strong and weak ties to explain differences in protest participation across Facebook and Twitter use.” Political Communication, 35(1), 117-134. Summary This article argues that different social media platforms influence political participation through unique, yet complementary, routes. More specifically, it proposes … Continue reading Likes vs. Tweets: Differences in Protest Participation Across Facebook and Twitter

Summary This exploratory qualitative case study examines the role of participatory media in nonprofit public relations. Through a case study of the “It Gets Better Project,” this research examines how nonprofit organizations can provide a platform for publics to amplify their voices, and in turn how publics can work to carry forth the message of … Continue reading Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media