Tag Archives: advocacy

This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a void to be filled, a right to be wronged, or simply to have … Continue reading Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter

This summary is provided by the IPR Organizational Communication Research Center Summary Despite increasing diversity, equity, and inclusion (DEI) programs being implemented in organizations, industry reports have cautioned that current diversity efforts are failing racial minorities. Researchers expanded the limited literature on minority employees to understand how public relations can help organizations create an inclusive … Continue reading What is Needed to Make DEI Efforts Successful, According to Diverse Employees

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion As part of a collaboration between The Harkin Institute for Public Policy & Citizen Engagement and Voya Financial, we are sharing a paper that explores the connection between competitive, integrated employment for persons with disabilities and creating long-term value for companies, investors … Continue reading What Investor Engagement on Disability Inclusion Looks Like

This summary is provided by IPR based on the original study by Edelman. This report was featured in a recent IPR webinar. Edelman examined individuals’ perspectives on how their place of employment handled social justice issues. A survey of 2,000 U.S. adults was conducted from April 19-25, 2022. Key findings include: Respondents who worked for government or … Continue reading Edelman Trust Barometer: Business and Racial Justice

IPR is featuring some of the many Asian American Pacific Islander (AAPI) pioneers who had an impact on the field of public relations in celebration of AAPI Heritage Month.  Philip Vera Cruz (1904-1994) was a Filipino American who advocated for labor rights and led several social justice initiatives for agricultural workers. After immigrating to America … Continue reading Pioneer Philip Vera Cruz (1904-1994)

With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!

Summary This exploratory qualitative case study examines the role of participatory media in nonprofit public relations. Through a case study of the “It Gets Better Project,” this research examines how nonprofit organizations can provide a platform for publics to amplify their voices, and in turn how publics can work to carry forth the message of … Continue reading Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media