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Each year, the Institute for Public Relations partners with the New York Chapter of PRSA to recognize public relations campaigns with exceptional integration of research, measurement and evaluation. Of all the Big Apple Award winners, one is recognized with IPR’s “Best Use of Research, Measurement and Evaluation Award.” Addressing the challenges surrounding European women with … Continue reading HIV Campaign Recognized for Best Use of Research →

[Blog]

Visual data is more effective for readers who are already feeling a positive emotion, according to recently published research from Ph.D. student Lane Harrison. In a blog for the Harvard Business Review “Don’t Read Infographics When You’re Feeling Anxious,” Nicholas Diakopoulos describes the correlation between a reader’s emotions and comprehension of the visual data. Diakopoulos … Continue reading Why You Want Happy People Looking at Your Infographic →

[Research Library], 4. Communications Lifecycle, 8. Standards Index, MC - Standards, Standards

Metric name Advocacy Standards area Communications lifecycle (awareness, knowledge, Interest and relevance, relationship, intent and preference, and advocacy) Metric description and application “Public relations often differs from other forms of marketing communication because the end result of a communication program is not necessarily the sale of products or services . One of the key measures … Continue reading Advocacy →

[Research Library], 3. Return on Investment and Related Metrics, 4. Communications Lifecycle, Standards

Sharing his journey in understanding the value and role of research as an underutilized source of learning, IPR Treasurer Gary Sheffer, vice president, communications and public affairs for General Electric,  gave the opening keynote presentation at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference in New York City on May 15-16. “We … Continue reading GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change →

[Blog]

This is my second installment on research.  I just spent a wonderful three days directing the 16th Annual International Public Relations Research Conference and chairing my first meeting of the IPR Measurement Commission.  Although I am not going to report here on either, on reflection I find that a focus on basic research is needed … Continue reading Stacks on Research →

[Blog]

The past few decades represent a mix of progress and stagnation in the field of public relations measurement, research and analysis.  While a core group of research experts and interested parties work hard to elevate the “science beneath the art,” practitioners have been slow to respond.   Given the amount of measurement-specific resources available to the … Continue reading Public Relations Research and Measurement: Are CPMs a Way Forward? →

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