Download Infographic: Tracking How Social and Other Digital Media are Being Used in Public Relations Practice
This blog post is a summary of “...
Recently, employee experience has emerged as a key focus for companies seeking to improve strategy execution and results.
Change is the new constant in business. Companies must remain nimble and flexible in their business strategy. To succeed, they need to get the word out to all employees and gain everyone’s buy-in. But unless they
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The full report is available here: 2018 Edelman Trust Barometer.
Summary
Trust in the U.S has dropped to an all-time low according to the 2018 Edelman Trust Barometer. Due to lack of faith in the U.S gov
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In this month’s podcast, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech’s enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digita
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This blog post is a summary of “Effects of Corporate Online Communication on Attitude and Trust: Experimental Analysis of Twitter Messages,” by Dr. Ji Young Kim and Dr. Jinhyon K. Hammick, University of Hawaii at Manoa. For the full study, please visit the PR Journal.
The
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This blog post appears courtesy of the Society for New Communications Research of The Conference Board. For the full study, please visit here.
Public attention about online misinformation has been largely focused on the business practices of the socia
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Download PDF with link s: 2017 Year In Review
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Creativity is a means to make order out of chaos. In PR and other areas of organizational communication, a creative solution may seek to establish dissonance within a public (e.g., a need in people’s lives is not being met when they thought it was), and there is a great way to achieve harmony in their lives (e.g., meet the need with
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A Summary by Patricia McCleary. The full study by Dr. Nicole Lee, North Carolina State University, Dr. Trent Seltzer and Dr. Coy Callison, Texas Tech University can be found in the PR Journal.
As the globalization of the world around us expands our horizons, people begin to experience and discover things they
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