Linda Rutherford, Vice President and Chief Communications Officer of Southwest Airlines, knows a thing or two about storytelling. Southwest constantly proves the power stories can carry and how they build brand affinity. Rutherford, chair of the Institute for Public Relations Board of Trustees, says when it comes to the craft o
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Work culture in Asia is continuously shifting as a new generation of digital natives come of age. In China, 2017 marks the 20th anniversary of the death of Chinese paramount leader Deng Xiaoping, the chief architect of the reform and opening-up policy that catapulted China to the world’s second largest economy. Today, the childre
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In August 2015, The New York Times published an article exposing e-commerce giant Amazon.com’s competitive office environment, in which employees were expected to perform like robots, anonymously snitch on coworkers, and be on call 24/7 (Kantor & Streitfeld, 2015 August 15). This coverage brought in a great deal of p
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Clarity, Coherence, and Connectivity Essential Ingredients to Achieving Relevance
For those of us who strive to ensure organizations work in the most optimal way through greater trust, engagement and performance, we are experiencing what may well turn out to be a watershed moment in terms of mat
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It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just
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At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.” Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face
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Last week, the IPR team traveled to Orlando, FL to participate in the 20th Annual International Public Relations Research Conference (IPRRC). More than 107 academic research papers were accepted and presented during roundtable discussions that lasted over three days. The infographic below shares the top insights learned from this fast-paced con
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Digital influencer marketing is becoming a blunt instrument
Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don
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A new study sponsored by the Arthur W. Page Center and PRSA Board of Ethics & Professional Standards (BEPS) found that Millennial public relations practitioners do not feel prepared to offer ethics counsel and are unlikely to speak up when faced with ethical dilemmas. However, those who received ethics training through their empl
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Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character
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