As the PR profession is becoming more complex, more demanding and more strategic, we must act boldly, think more creatively and compete more aggressively. If we step up to the plate, we will play an increasingly important role within our organizations. If we don’t change as fast or faster than everything around us, we will no longer b
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Experience the IPR Research Symposium and 55th Distinguished Lecture & Awards dinner through the eyes of social media. Our attendees featured relevant research findings from presentations on diversity in PR, Millennial professionals, hyperglobalization and a keynote on the future of face-to-face communication. Here are just some of the h
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It was about a decade ago when Stephen Colbert, host of The Colbert Report, a satirical show on Comedy Central, coined the term “truthiness” to describe a spate of prominent public figures in the news playing fast and loose with the facts… who were largely caught in their own fabrications. (See my blog from back then on <
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The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions.
The two, which have historically been considered peripheral functions that provide in
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Two years ago, the PRSA and the IABC undertook major reviews of the their respective credentials programs. PRSA examined the management and perceptions surrounding this 60 year-old credential while IABC scrapped its ABC designation and re-tooled its offering in pursuit of an eventual ISO recognition. This provided the impetus for a deep
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Practitioners can be forgiven for assuming “the science behind the art of public relations” is all about measurement, plumbing stakeholder attitudes, or getting a better handle on the latest findings in behavioral science. All worthy undertakings, critical to the practice.
But if you believe public relations is more about
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This blog post is a part of IPR’s 60th Anniversary Celebration.
Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. C
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Strong majorities of Americans are concerned about all forms of discrimination — whether it’s based on race, gender identity, sexual orientation, gender or other factors. But attitudes about discrimination vary sharply based on political party, age, gender and other factors.
The results come from the ...
In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, str
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