In public relations, engagement is studied in various contexts. It is defined in multiple terms and has different operationalizations. It is used as the umbrella term that includes a wide array of organizational attempts to involve stakeholders in its activities a
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The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared research that matters to the profession. On October 26, 1956, the Foundation for Public Relations Research and Education was chartered in New York, and 34 years later, the Fou
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In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors
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This month, IPR expanded our international scope with Research Symposiums in Hong Kong and Singapore. IPR Research Symposiums are a way of saying thank you to our supporters. Attendees are invited to listen to and discuss the latest public relations research findings with authors, fellow practitioners and educat
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Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offer
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This post appears courtesy of PRWeek and the International Communications Consultancy Organization (ICCO). The full study can be found here.
PR leaders in North America are the most optimistic for increase
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Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in r
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What does it take to be creative? What is the promise of disruption in the digital era? What is the impact of millennials on brand reputation? What role does reputation management have in the age of artificial intelligence and virtual reality? These are some of the topics that were presented and discussed at the
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Many of us were left wanting and some sat in disgust and disappointment as we watched the recent Presidential debate. On the one hand, we continued to see half-truths, vile accusations and boorish behavior. On the other hand we also saw missed opportunities and messages lost on political rhetoric and stump speech
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In a new study titled “How Millennials View Ethics in Public Relations Practice,” Nancy Weaver and I have been exploring the availability of mentors for Millennials, both inside and outside of the workplace. Our study is jointly sponsored by the Public Relations Society of America and the Arthur W. Page Cen
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