Making Measurement Mainstream: AMEC 2015
The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of Communications for the UK Government). I represented IPR at the Summit and was part of a panel disc ...
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The measure of a life, after all, is not its duration, but its donation. –Corrie Ten Boom
It is with a heavy heart that my first blog post as chair of the Institute’s Measurement Commission is a tribute to Don Bartholomew who left us last week after a lengthy illness. But I also write this with joy a
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As interest in international public relations increases, knowing the communication laws that affect other countries is all the more important. Nowhere is this more important than China. In April 2015 the Chinese government passed new communications laws that will go into effect in September 2015. These laws represent
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The role of CEOs as chief engagement officers in the social media era is being increasingly recognized in our field. In my previous blog entry, I summarized my research on why effective CEO communication is important. Simply, CEOs who are better communicators are perceived as better l
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For most organizations, a crisis involving misconduct by managers, what we commonly call a scandal, is a problematic situation. A scandal is the worst type of crisis from a management perspective because it causes the most damage to important organizational assets such as reputation and stock prices. Scandals are so d
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What’s one topic that can be overlooked as an important matter to career success? Leisure! The value of leisure is very high, and that is why people look so fondly toward the weekend. But realize, too, that weekends alone are not usually enough. One recent study published in ... 
In the United States, we can publicly develop campaigns related to mental illnesses such as depression. Powerful and moving testimonials from family members, friends, and doctors of persons living with depression can each provide awareness for campaigns. Personal stories on the travails and succe
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The second semester of my MBA experience at SMU’s Cox School of Business included marketing, decision modeling, cost accounting, microeconomics, and, well, a big dose of quantitative envy. Good thing I enjoy crunching numbers, but all this analysis underscored for me some challenges – and opportunities – we have a
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