Author(s), Title and Publication Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110-132. Summary Internal social media has emerged as the new frontier for internal communicators to achieve long-term organizational goals, including engaging employees. Previous research suggests that … Continue reading Using social media to engage employees: Insights from internal communication managers
All posts by Michele E. Ewing
Abstract: How do you get people talking about an unknown brand in a category of undifferentiated products? That’s the challenge U.S. Cotton presented to its communications team in 2012. A social media program, the Sleep Naked campaign, was implemented to raise awareness for Swisspers cotton rounds and convince women 18-‐34 to remove their makeup before … Continue reading Swisspers® Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers
This blog post introduces the winning case study of IPR’s first annual Social Media Case Study Competition that will be published in the next issue of the Research Journal of IPR to be released in the next few weeks. How do you create conversations and preference for an unfamiliar brand in a category of undifferentiated products? That’s the challenge … Continue reading Swisspers® Sleep Naked Social Media Campaign: Exploring the Role of Online Influencers
