#Disclosure: New FTC Social Media Guidelines for PR

When discussing the laws and regulations of social media, a common refrain is the law is trying to catch up with the technology.  However, in 2013 the Federal Trade Commission (FTC) took one step closer to catching up to social media’s rapid development by providing guidelines for what constitutes legally sound disclosure practices on ...

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Engaging Employees: Why Do You Think We Don’t?

From 60 years of accumulated scholarship about employee communication and engagement, we can safely reach two conclusions: First, organizations that effectively engage their workforces have better business results than those which do not. Second, most organizations do not effectively engage their workforces. Attempting to document why organizational leaders who know what to do don’t do it, we’ve hypothesized a list of 17 possible reasons and invite practitioner and a ...

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Fearless is PR in the Face of Challenge

Seanwilliams-tieResolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in ...

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IPR Hires First Director of Research

Sarab KocharFor the first time in its 58-year history, the Institute for Public Relations (IPR) is hiring a director of research.  Starting July 1, Sarabdeep “Sarab” Kochhar will lead our research programs, serving as chief strategist and counselor to the Board of Trustees on research matters, and primary IPR spokesperson on research and h ...

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Behavioral PR & “Girls Only”

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Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.”  I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior.  The PR business is ...

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Forrest W. Anderson

Tips for More Successful Surveys

The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged.  Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and ...

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