McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers
IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water. After graduating in … Continue reading Barbara Gardner Proctor (1932-2018)
Research Readout is a monthly series by the Institute for Public Relations and Ragan’s PR Daily spotlighting new and important research that every PR professional should know. In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations … Continue reading Research Readout: What the Data Says About Accelerating Change for Black Employee Experiences